In the world of fashion accessories, where craftsmanship meets culture, Lawerence is redefining tradition with a modern twist. In this exclusive interview, we dive into the inspiring journey behind Doren Beads that celebrates African heritage through intricate, handcrafted beaded bags and accessories. From the passion that sparked its creation to the challenges of balancing artistry and entrepreneurship, the designer shares her story, creative process, and vision for the future. Discover how each bead tells a story, blending rich traditions with contemporary fashion, and what sets this brand apart in the accessories industry.

What inspired you to start your brand, and how did the idea of creating African-inspired beaded bags come about?
I have always had a passion for crafts and detailed work. The process of creating intricate designs with beads is extremely fulfilling to me, and it's a way to express creativity while making beautiful items.

How does African culture and tradition influence your designs, and what elements do you focus on the most?
African culture provides inspiration through its rich heritage, symbolic patterns, and vibrant colors. I focus on colors that represent who we are—red symbolizes strength and passion, blue represents peace, and green signifies growth and fertility. Each piece I create reflects these meanings, making my designs not just decorative but also symbolic.

What have been some of the biggest challenges you’ve faced as a designer and entrepreneur, and what are the most rewarding moments so far?
One major challenge is sourcing high-quality beads and materials at affordable prices while maintaining a balance between affordability and quality. Another challenge is managing the business side—marketing and accounting—while staying creative.
The most rewarding moments include hearing from clients who love my work, seeing my designs used at weddings and special events, and watching my small brand grow through word-of-mouth and online recognition.

Who is your ideal customer, and what message do you hope they take away when carrying one of your bags?
My ideal customers are people who value craftsmanship, appreciate unique, handmade designs, and seek accessories that tell a story. I want them to see their bag as more than just an accessory—it’s a symbol of creativity and a testament to the beauty of blending tradition with innovation.

You partnered with Aga Culture about a year ago. Can you share what the experience has been like and how this collaboration has impacted your brand?
Partnering with Aga Culture has been an incredible journey. Over the past year, the collaboration has expanded my creative boundaries and introduced my brand to a wider audience. Aga Culture's commitment to celebrating artistry and culture aligns perfectly with my vision, and together, we've been able to create pieces that resonate deeply with people. It’s been a truly rewarding experience, and I’m excited to see how much further we can grow together.

Where do you see your brand in the next five years? Are there any exciting projects or expansions on the horizon?
I envision expanding my brand internationally, showcasing African-inspired beadwork as a global symbol of style, culture, and sustainability. Upcoming projects include collaborations with brands and hosting workshops where people can learn the art of beadwork.