Reflections & Thoughts: Our Journey with LagosxParis

Reflections & Thoughts: Our Journey with LagosxParis

By Aga Marketing

Reflections & Thoughts: Our Journey with LagosxParis

For fashion brands looking to bridge the gap between local creativity and the international market, the right accelerator program can be the catalyst for success. When we embarked on our journey with the LagosxParis Accelerator Program—powered by the French Embassy in Nigeria and the Creation Africa Fund—we had clear expectations: to refine our business acumen, elevate our brand positioning, and prepare for the global market. What we received, however, went far beyond our expectations.

Our journey began with an intensive nine-month masterclass series led by industry experts in Business Planning, Human Resources, Financial Management, Administrative Structures, and Legal Frameworks. These sessions became the blueprint for reimagining our brand’s operational structure, ensuring that every aspect of our business was strategically aligned for international growth.

Beyond the structured curriculum, we were privileged to receive personalized mentorship from two principal experts specializing in branding and exportation. Over the course of six months, we delved deep into strategies for positioning The Aga Culture in the global market, refining our brand storytelling, and engaging with international buyers.

Perhaps one of the most transformative aspects of the program was the hands-on preparation for navigating international trade. We were guided through the intricacies of dealing with global retailers and understanding the critical documentation necessary for international expansion. These insights proved invaluable when we had the opportunity to showcase our collections on one of the biggest fashion platforms in the world.

As a culmination of our LagosxParis experience, we were honored to exhibit at the Who’s Next Trade Show 2024 in Paris—an unforgettable moment that placed our brand in front of international buyers, press, and fashion stakeholders. This wasn’t just about showcasing our designs; it was about presenting our story, our craftsmanship, and our readiness for global markets. To further propel our expansion, the LagosxParis team awarded us a business grant, solidifying their commitment to our growth beyond the program.

 

 

Looking back, the LagosxParis Accelerator Program has been a pivotal chapter in our journey. The structured learning, expert mentorship, and real-world exposure have equipped us with the tools to expand beyond borders. We extend our gratitude to the LagosxParis Team, the French Embassy in Nigeria, and the Creation Africa Fund for their unwavering support and dedication to empowering emerging brands like ours.

For any brand looking to take their business to the next level, this program is more than just an accelerator—it is a launchpad for success.

 

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